Mobile, handheld phones and tablets follow their own SEO guidelines . The fact that they are smaller, more portable versions of your desktop PC or laptop frequently alters the search engine result pages. With the advent of mobile giants like Apple and Android technologies, transactions and the exchange of information is not only readily available, but has become a part of our daily routine. Information on mobile devices is compiled by search engines with attention to the location of the user, the mobile interface capabilities of the website, and the frequency of keywords used in making search engine requests.
Travel for Business or Pleasure with your Mobile Device
Mobile computers has given marketing a whole new dimension. It is becoming one of the largest markets in the world and ignoring that fact could cost you a lot of business. Travel for business or pleasure has changed forever, as sales, purchases and even deal making is done on mobile devices.
Don’t forget your SEO, Texting and Email Campaigns Don’t Cut It Alone
Many companies spend tremendous amounts of their advertising budget purchasing email lists and sending copious amounts of text messages. While a well targeted email campaign has a return rate of about 0.1 to 0.5 % success, it is not always the best tactic. Don’t give up on targeted email campaigns altogether, but beware and dedicate your resources to creating an online presence that will be seen by search engines displaying mobile sites
Is There a Difference Between Mobile Sites and Websites Designed for Desktops?
While mobile users have the ability to open websites on their handheld devices, there is a big difference between websites designed for desktops and those designed for mobiles.
Unlike traditional web searches, mobile search engines utilize different algorithms and bots to evaluate the website by the way it appears on a mobile device. A true and effective mobile marketing strategy is to have a website that is specifically designed for mobile users. The website must be designed in such a way where mobile users can quickly find the information that they need on a much smaller screen. As more and more people use mobiles to search for information, search engines have learned to identify if a search is being performed on a mobile device thus projecting results for websites that are mobile compatible.
How does Google Rank Mobile Search Pages?
With the proliferation of mobile devices, search engines are scrambling to design algorithms that work with the way people need to access information on the go. Google had detected that over a third of internet searches done on a mobile device are for local intent. This means, that Google and the other search engines locate services and products by the proximity of the user. On this note: Geo data is a crucial part of header information to be included in your web site. With GPS services, search engines are able to provide real time information, leading sales on mobile devices to exceed $4 billion dollars by the year 2015. Search engines are also able to detect what kind of mobile device is being used in a search and can tailor the results to match. In other words, your online website must work with the different handheld systems.
Let’s Get Personal
Unlike desktop computers, mobile phones and tablets are generally used by one single person and rarely shared. This makes it easier for the search engines to track the information you are seeking on your mobile device and create search engine results to meet your needs. Many companies are also sending coupons sales promotions to targeted audiences. These online ads target viewers on the go and can translate into increased online sales.
Click to Call
A great resource to include in promoting your business Google’s Click-to-Call search ads. Your clients can use this feature to call you directly via their smartphone. It is a highly effective way to get interested customers to contact you while promoting your business online.
On your Mobile Device, Google Is Not The Only Name in Town
While Google reigns king on your PC, your mobile search needs are often filled by other resources. Search engines like TripAdvisor, Mapquest and UrbanSpoon cater to local search needs and offer advice and alternative places to gather information.
Keywords, Plain and Simple
There is still only one way for people to find you, whether it is on their PC or on a mobile device. That is by providing keywords that your viewers can relate to. When you are writing keywords, think about how you would phrase a search and enter words relevant to your product or services. The simple interface many mobile search applications use, makes browsing the web on mobile handsets easier than ever. The past few years has brought many new systems that load pages quicker, and make browsing the web on a mobile unit more desirable.
How A Full Touch Screen HTML Browser Changed the Way We Do Business
The way your clients surf the web on mobile handsets has changed since the introduction of full touch screen HTML browsers. Websites can be seen more easily on handheld devices, making the use of advertising more logical. The functionality of these new products makes mobile web searching more appealing.
Competing in a Mobile World
Your desktop compatible website needs a mobile counterpart to fully address all the needs of your clients. By making your website appealing to mobile search engines and rendering a mobile website that is compatible on different mobile devices greatly increases your chances of doing business. The movers and shakers in today’s world of business are no longer conducting business sitting idly behind a desk and neither should you. To keep up with the competition you need to keep up with the times and understand that mobile communication is growing by tenfold every year.