Creating a website in a Do It Yourself fashion (DIY), using applications like WordPress and Google Sites, and putting your name out there has never been easier. But who is seeing it? The world is full of wonderful websites that don't receive any recognition. Have you ever looked at a website you consider inferior to your own and wondered why they are placing so far ahead of yours? If you have asked yourself this question, you need to understand, that as you should never judge a book by it's cover, you cannot judge a website by its appearance.
There are hundreds of indicators the powerful search engines place value on. Unless you are proficient in writing code, up to date on the ever changing algorithms demanded by Google, Ask.com, Yahoo, Bing, and the other giants of the internet, your chances of being seen or even ranked , are zero. The more visitors your site attracts, the more exposure and ultimately the more business you will generate from your effort.
It seems harsh, but the reality is you can spend tens of thousands of dollars on a website, hire a creative team of designers and still be left out in the dusk. It is important to work with a professional Computer Engineer who not only understands the inner workings of your website, where it is hosted, and how the site components are served to the visiting browser, but has the technical ability to implement the requirements necessary for a successful endeavor.
Sure, you can hire your nephew who took Web Design 101, but as the old adage goes, you get what you pay for. A website designed and created by a Professional Computer Expert/Engineer is an investment in your company. The cost may not be as high as you may think and the rewards are plentiful. According to Business Insider there are currently over 644,275,754 websites globally. So when someone promises you that within a few weeks or months they will place you on the top page of your favorite Search Engine, think twice. Competition is fierce and millions of companies are vying for that same position. That is not to say, that with the right resources all hope is lost. Maintaining your site, refreshing it's contents and keeping up with the latest requirements laid out by the Web Industry today will put you ahead of many of your competitors who do not understand the value in not only creating a unique website but sustaining it's credibility within an ever changing world.
Very much like News, websites get old fast and need fine tuning on an ongoing basis. Once your site meets the many standards set by the industry, careful analysis and ongoing modifications are necessary to keep it fresh and desirable. Like everything else in life, whether it's painting your house every few years, or visits to your doctor, maintaining a healthy website takes commitment.
For example, writing articles and integrating them with an RSS feed will refresh your web pages and keep them current.
Available online today, from companies like abt internet, inc are Search Engine Optimization (SEO) tools that monitor, analyze and deliver free information to aide companies in improving their websites. Included is a clear guide to HTML verification, sitemap submissions and SEO statistics, webmasters can easily see where errors are occurring and gain the insight necessary to maintaining a website that can be read easily by the search engines. The importance of search engine recognition is priceless when trying to attract visitors.