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ABT'S FAQ


FAQ - Multimedia

 

 
What is Multimedia?
 
Can I have a entire site made up of Flash?
 
Will my Flash site be listed in search engines like Google and Yahoo?
 
Can you create Flash animation for my web site?
 
Will Flash block the HTML code and prevent the site from getting picked up by search engines?
 
What makes you unique from other Multimedia companies?
 
Can you use my own logo, text and images in your Flash site?
 
Can I customize the Flash intros after purchasing them from you?
 
Do you design Flash templates?
 
If you are experts in Multimedia, why don't you promote HMTL 5 as well?
 
If I want you to make a Flash or HTML 5 site for my company – What should I do?
   

FAQ - Cloud Computing

 
What is Cloud Computing?
 
Public Cloud V. Private Cloud ?
 
How I can save money by going Cloud?
 
Is Cloud more secure than physical?
 
Would my IT cost increase by migrating to Cloud?
 
Why should I use ABT Internet?

 

FAQ - SEO Search Engine Optimization

 
What is Search Engine Optimization - SEO?
 
Is having a high ranking website important for my business?
 
How do I get my webpage ranked high in the search results?
 
Is the look of my website important and what kind of information should I include?
 
What is the purpose of HTML validation and how can it help my website?
  Are there other factors I should consider when designing my website?
  What is a Web Hosting Environment?
   
  Do I need to purchase my own server?
  How do I choose what kind of server best suits my needs?
  Are all Web Hosting Environments equal?
 
What are some of the differences in Web Hosting Environments?
  What is a Web Server?
  Is it true that backlinks can help me to improve my ratings?
  How do I know if a backlink is healthy?
  What sites do I want to avoid?
  I read that there are sites I can pay to create links for me. Is that true?
  What other ways can I get valuable links?
  What ABT will do for you?

Multimedia Answers

 
Q What is Multimedia
A Multimedia is a combination of text, audio, video and animations.
Q Can I have a entire site made up of Flash?
A Yes. You can have a entire site made by Flash.
Q Will my Flash site be listed in search engines like Google and Yahoo?
A Embedding Flash in HTML pages, and by providing keywords and descriptions to Meta Tags and submitting them to the search engines, can elevate your position in search engines. However, it will be more difficult to achieve a high SEO rating compared to a HTML type.
Q Can you create Flash animation for my web site?
A Yes. We can create professional Flash intros as well as Flash banners. We can also build entire sites made up of Flash.
Q Will Flash block the HTML code and prevent the site from getting picked up by search engines?
A No, Flash will not block HTML content of your site. Most search engine will just see Flash as an image and some search engines like Google can index text content inside the Flash.
Q What makes you unique from other Multimedia companies?
A As multimedia requires plenty of resources, ABT has the expertise to deliver the most optimum solution.
Q Can you use my own logo, text and images in your Flash site?
A Yes. We can use your own logo, text and images in our Flash site.
Q Can I customize the Flash intros after purchasing them from you?
A Yes. You can customize the Flash intros after purchasing them from us.
Q Do you design Flash templates?
A Yes. We do create and design Flash templates.
Q If you are experts in Multimedia, why don't you promote HTML 5 as well?
A We do support html 5 and believe that it will gradually take bigger market share. However, html 5 cannot yet be a match to Flash.
Q If I want you to make a Flash or HTML 5 site for my company – What should I do?
A Call us at   800-367-3414
 

Cloud Computing - Answers

What is Cloud Computing? Public Cloud V. Private Cloud ?

 
Q What is Cloud Computing?
A Cloud Computing is when your application and/or local machine is hosted at a remote location. Therefore, most IT handling is performed by your Cloud provider.
Q Public Cloud V. Private Cloud
A Public Cloud is when you are using an outside vendor to host your virtual environment at a vendor location. Private Cloud is when your cloud is hosted locally (one physical server is capable of supporting a hundred virtual machines)
Q How I can save money by going Cloud?
A The Applications and/or the machine is part of a pool that is handled in a batch. One physical machine supports tens of virtual machines. Therefore, your IT provider will handle one physical machine instead of a hundred.
Q Is Cloud more secure than physical?
A Yes, with proper design. Your e-machine or thin client does not contain any data as all reside remotely. Therefore, physical breakup into your office and even a theft of your local machine will not compromise your data or even lose of data.
Q Would my IT cost increase by migrating to Cloud?
A No. You save by using an inexpensive local machine. Any hardware upgrades taken place at your Cloud provider will be shared by tens or a hundred more users, therefore reducing upgrade costs.
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Q Why should I use ABT Internet
A ABT Internet is in the business of providing Internet solutions since 1995. With a staff educated at the best technological Universities in the world, continuous education in the ever growing field of technology and it's vast experience in Internet infra structure, ABT is at the forefront of innovative ways to manage and improve your Multi Communication needs.
 

SEO Search Engine Optimization  - Answers

FAQ - SEO Search Engine Optimization

   
Q
What is Search Engine Optimization - SEO?
A  Search Engine Optimization, most commonly referred to simply as SEO, is basically a formula to create a website that complies with the search engine guidelines necessary for search engines to crawl, index and rank your website.  SEO is important because it determines where you are seen on your Search Engine Results Page (SERP).  When a user types in the search, the keywords or query he is seeking, it directs him to a SERP.  This page will list the various websites that correspond with the search made.  The listings that appear at the top of the SERP receive the most views.
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Q
Is having a high ranking website important for my business?
A  There are literally over 200 variables that contribute to the ranking of any site.  The most important thing to remember is knowing what audience you want to appeal to, and the best way to reach that target audience.  Producing a website that is honest and has integrity both in its content, functionality and programming language will help you reach your goals.  
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Q
How do I get my webpage ranked high in the search results?
A  Ranking factors are mostly determined by what is on your pages, the web hosting environment you subscribe to and the backlinks navigating viewers to your site. 

Let’s begin with the pages themselves and outline some of the important factors necessary in creating a highly ranked site:  The following will help you understand the criteria necessary to determine the exposure your website needs to succeed, based on the guidelines set out by the search engines.  Each html page is composed of three sections: Header, Body and footer. The header area is usually hidden information when browsing the page. The header includes vital information such as title, meta tags and other instructions for the browsers and search engines. 

Header, area tags,  and information:

    1. Title:  
 Pay close attention to writing a title that is short and clear.  A short title that precisely represents your intentions has more value word for word,  not only for the reader but also for the search engines.  You want your title tag to reflect your goal and keep the interest of your visitors. Remember, you can never make a first impression twice.  The title is the first thing your visitors see, so you want to keep the viewers interest from the onset.
    2. MetaKeywords:  
Overusing or overstuffing your title with keywords detracts from the readability of your pages.  You want to write for a human audience, so write in short sentences. Do not reiterate the same words in different ways over and over again.  For example you may 
want to say: “ small fluffy white dog for sale” rather than “small dog, white small dog, dog for 
sale...”
    3. Meta Descriptions: 
 The search engine result pages can use your Meta Descriptions to ad snippets to their search listings.  It is true that SERP also create their own snippets based on the content of your page.  However, it is still recommended to create your own, though it will not have a strong effect on your SEO.
    4. Unique:  
Avoid redundancy of your title.  You want your title to clearly depict what is on the page.  The contents of the page should be reflected in the title. It is important not to be redundant and reiterate the title throughout the content.
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Q
Is the look of my website important and what kind of information should I include?
A

There are several areas you must consider when producing a website. You will need to have a clear idea of the look of the site you want and find the right person or design team that can translate your vision into reality. The following are a few of the things you will need to include when creating, reinventing or redesigning your website.

    1. Design: Creating a website that is visually appealing to your viewers and easy to navigate is essential. Much the same way you should not judge a book by it’s cover, a website relies on the quality of it’s content. Your website should be:
    2. Informative: Keep in mind that whether you are selling a service, product or information, it must be clearly reflected in your home page. Google and the other search engines use robotic crawlers to analyze the quality of the material on your pages.
    3. Interesting: You want your visitors to come and stay for a while. Often sites receive what are referred to as bouncers. A visitor may follow a link to a site and move on quickly. You want to maintain up to date information, and create dynamic pages your viewers will want to keep coming back to for fresh information.
    4. Original: Ensure your pages are unique Plagiarized pages will not be counted and the search engines will penalize you. Search engines look for original content, duplicate pages reduce the value of your site. The quality and originality of your website triggers the crawlers search engines send out to analyze the content and pass on to the search engine indexer your information.

    5. Attractive and Fast: Photos can say a thousand words, but they can slow down your site as well. The user should be able to navigate your site easily and quickly. The Graphic designer must be careful not to weigh down a site and thereby slow down the load speed with imagery. A heavy site can become tedious to the user who wants to move quickly from one page to the next rather than from your site to another. There are ways to increase the speed of a site by reducing the number of requests for images. For example, converting your individual images into CSS Sprites can reduce several image requests to one request. Let’s say you have 7 images or social icons on a page, converting those images into Sprites, reduces the requests from 7 to one. The images appears the same, but the access is improved. Another important factor is to add Image Alt attribute factor. Include an easy to read description for each image, as this helps your site to rank better in the image search, and Google may even take the Alt text in their SERP. You should avoid using Flashand minimize Javascript use as they slow your site down because they make reading by the search engines difficult.
    6. Content: Your objective is to turn viewers into customers and attract search engines to your site. The best way to do this is to ensure that your website describes your services or products in clear and precise language. Remember to include alternative ways to access various pages on your site by including simple text links. These links will help open pages between your site and help the viewer gain more information by easily navigating between your own web pages.
    7. Sitemap: Be sure to include a sitemap available on all pages so your viewers can move easily with one click throughout the site. The content you include will also help you to create inbound links that will translate into more traffic and higher ratings. (More on links in the next section).

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Q
What is the purpose of HTML validation and how can it help my website?
A  HTML validation is important because search engines are “reading” the tags and code of your website and faulty code can preclude important information, also theycan also see that your site was designed by professionals.  It ensures your website will appear consistently with the same layout and style on different search engines.  By using HTML validation, you are ensuring that your web pages are in accordance with current Web standards as well as being assured that future Web platforms will also be able to handle your website as it is currently designed.  Think of HTML Validation as a grammar check for the language your programmer uses in writing code.  When creating web pages that  HTML validated, you are adhering to globally accepted coding styles that  that are easier to maintain. 
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Q Are there other factors I should consider when designing my website?
A  Yes,  there are other factors within your website that contribute to your SEO ratings.  They include the html body is not only viewed by the users but also analysed by search engine:

1. Headings:  Include  at least H1 through H3 headers.  The H1 tag is used for the main heading of the page.  The H2 is for the article headings and the H3 addresses the different parts of the article with sub-headers.  

2. Bold text: Use bold text sparingly and only to highlight valuable information or words you want to really stand apart from the general text.  The overuse of bold or italic text can detract from the appearance of your articles as well as add no value to your search engine results.

3. Keywords:  Knowing where to place your keywords and how to use them is as important as the words themselves.  The most important keywords should appear at the top of the page,  while you may want your navigation and secondary topics to appear further down or at the bottom.  When discussing keywords, keep in mind that the source of the HTML document is not the same as the visuals seen by viewers.  Placing the important keywords within the first 4 to 5 words of your title, anchor text and domain name are valuable.
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Q What is a Web Hosting Environment?
A A Web Hosting Environment refers to the location(s) your website resides.  Your website is residing on a server, which simply put,  is a machine on a network.   The access to it and the protocols used are important as they contribute to how accessible your web site is.
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Q Do I need to purchase my own server?
A No, you do not need to own your own server.  There are many options available.  Here are a few:

1. You can  own , house and host your own  dedicated server 
2. Own and manage a dedicated server but  rent rack space from a colocating center.
3. Rent and house your own dedicated 
4.Rent a dedicated server at a colocating center.
5. Own or Rent and purchase the maintenance of  a dedicated server
6.Rent a shared server. 
7.Diversify your data through many servers (CDN).
8. Cloud computing, which eliminates the need for costly hardware and maintenance.
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Q How do I choose what kind of server best suits my needs?
A  Owning your own server can be a costly proposition if you or someone on your staff is not a computer professional or at least technologically savvy.  If you need to hire an in house IT professional, the cost may become prohibitive. Then you have the  hardware which can run you approximately $1500.00 per year.  You will then need to maintain the server in a secure room, with a cooling system or your server will heat up. Another consideration is that in small to medium size companies, the cooling cost and noise of the cooling machine alone are often a deterrent for housing your own server. You will also be responsible for procuring your own Bandwidth. The problem with that is you need to purchase a certain amount that may exceed your actual needs.  

 
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Q Are all Web Hosting Environments equal?
A   While hosting companies have come a long way in the past few years, many companies are looking for tailor made hosting capabilities that often cannot be addressed with off the shelf servers.  Most ready to serve hosting companies can easily provide you with the ability to include news, bulletins, data, mail servers, documents, files and checkout, purchasing capabilities.  
 
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Q
What are some of the differences in Web Hosting Environments?
A Web-hosting environments offer bare structures to handle the basic needs of most businesses. This straightforward approach offers a command-line interface for uploading and serving files. Other web hosts offer a gamut of interfaces that allow website owners the ability to enable functions such as File Transfer Protocol (FTP is the means a webmaster transfers HTML and image files to and from the server). The more complex the site, the greater the need to subscribe to a comprehensive package that will provide database support and application development platforms like PHP, ASP.NET, Java or Ruby. These programs will allow you to write and install scripts that can be used for chat rooms, content management systems, and error logging. These web hosts utilize graphical control panel interfaces enabling the server’s full potential. The more complex the site warrants subscriptions to these comprehensive packages.
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Q What is a Web Server?
A

 A web server is software capable of accepting requests over Hypertext Transfer Protocol (HTTP)  to deliver HTML pages and image files.   These software programs run on the web hosting environment,  and allow you to interact with your computer.  They include:



*1. FTP servers:  “A network server program or computer which responds to requests for files via FTP”
*2. Mail servers:  “A program that distributes files or information in response to requests sent via electronic mail.”
*3.Database servers: “A database server is a computer program that provides database services to other computer programs or computers, as defined by the client-sever model.”
**4.Web Browser:” A web browser interprets HTML code, including text, images, hypertext links, Javascript and Java applets.  After rendering the HTML code, the browser displays a nicely formatted page.
*5.Web Site page editor: Allows you to make changes to your site.
*6.FTP client: Is the movement for a file to a client (download) or from a client to a server (upload).   
***8.Database administration: Is responsible for the installation, configuration, upgrade, administration, monitoring and maintenance of databases.

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Q Is it true that backlinks can help me to improve my ratings?
A  Yes.  Without a doubt, healthy backlinks are important in improving your ratings. What we mean by healthy are backlinks that occur organically, through the desire of other online businesses to link to you because you are relevant to their business.   Dissemination of important information, articles and new products you are promoting will also improve the number of companies that want to add you as a link.  Writing and distributing articles and current original information will help you achieve a high ranking on the Search Engine Result Page (SERP).
   
Q How do I know if a backlink is healthy?
A  The best backlinks that will improve your site rating come from  websites with high global rating.  The clear reason for this, is that those sites attract  a lot of visitors.  Those visitors can then link from that site to yours.  The more visitors a site has, the greater the chance some of those visitors will be redirected to you.  
Keep in mind that the best kind of site for you to link to are sites that appeal to a similar demographic as yours.  There is no point in jamming your site up with visitors who have no intention of either using your services or buying your products.  
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Q What sites do I want to avoid?
A   SItes you want to avoid are adult sites and sites that exist for the sole purpose of producing links.  These are worthless and if anything, you will be penalized by the search engines.
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Q I read that there are sites I can pay to create links for me. Is that true?
A  Yes, there are many sites online that promise to increase your ratings by creating thousands of backlinks for you.  Often these companies purchase links very cheaply from companies that have no value and often may have a negative value for your site.  You want to make sure the sites you have links from are valid, well designed sites that rank well and are suitable to your business.  There are some PR sites that are honest and can help you in creating healthy backlinks.
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Q What other ways can I get valuable links?
A  Let’s start off with the assumption that you have good content, a great product to promote or new and improved ideas.  Now, how do you get the word out and promote it?  Where do you start if you want other webmasters to link to yo?  For one, you need to bait them.  The term is actually called link baiting.  It entices other websites to want to link to you because maybe you are viewed as an authority on a subject, your articles are well written and interesting, you are funny,  an original.  All the attributes that make you popular in the real world, will make you popular in a virtual one as well.  Join the virtual fraternities and sororities of the online world, like Facebook, Google Plus, Linkled and Twitter.  Make your voice heard.  Post several comments on popular blogs, answer blogs and don’t keep your opinions to yourself.  Show what you know and be proud of it.  And remember, nothing in life is free, so you may want to offer a free tool, service or discount that will entice the other webmasters.
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Q What ABT will do for you?
A Monitor Website:  ABT., Inc. has developed its own line of software to monitor your web pages.  Our innovative methods guide you through each page of your site to give you a clear understanding of how you have been doing, where you are and where you need to be.  Through the use of charts, graphs, and easy to understand analysis, your efforts to create a website that is recognized by search engines and viewed by millions is a few steps away.

Increase your Ranking:  ABT., Inc. has one goal in mind.  To help you create the best website you envisioned in the simplest way possible.  The first step to ratings and ranking is at the core of your design.  Whether we create, or redesign the basic elements of your site, ABT is committed to helping you achieve your goals.

Design:  ABT., is dedicated to designing unique products that exceed internet standards of excellence.  We understand the value of design without compromising functionality.    

Hosting on the Cloud: At ABT., Inc. we host your site on our CLOUD:  Cloud computing is a tangible product that enables you to make the sky the limit.  With our Cloud services,  your hardware is not a limiting factor.  You can throw away the notion of purchasing expensive and quickly outdated hardware, as we will keep you up to date with the latest technologies and tailor any product your specifications.
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