Video promotion is a great strategy available to increase the visibility of your business. There is no disputing the fact that a picture says a thousand words and video can be priceless. That said, your promotional video needs to be thoughtfully edited, interesting to watch and capture the attention of your audience. You have about 10 seconds to capture your viewers interest and keep it there long enough to know what you are about. On virtually any topic you can think of, there are hundreds if not thousands of videos offering everything from how to change a tire, to training your cat to use a toilet seat, and yes, even flushing one when done. The task is to create original material, or at least material that presents your ideas in a unique way.
When You Smile, The World Smiles With You
It doesn’t matter what you are selling, promoting, or offering, the way you do it will determine how successful you are. Injecting humor, or anecdotes in your marketing attempts will set you apart from the other 500 videos promoting door hinges. Turning the mundane into the inane, can help you, so don’t be afraid of being silly and letting it all hang out.
Shock and Awe Campaigns
Tabloids sell for a reason. They give readers an outlet that can be tiltilating and exciting. With video, online graphics and animation, your imagination is the limit. Give your audience something to talk about, and they will be coming back for more. A little sexiness sells, just look at the Go Daddy girl. SInce when are domain names sexy? Since a pretty 25 year old in a tight zip up overall became the voice of URL and Web Hosting.
Give Them What They Want
The world is spinning at about 1037.55 miles per hour and the human race today is running to keep up. Between our Iphones, Ipads, Androids, Social Media, Business media and text messages, our attention spans have dwindled to an all time low. According to the U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES, Centers for Disease Control and Prevention, the rate of Attention Deficit Disorder is up 6.9% over the past 6 years. So basically, keeping someones attention these days, isn’t as easy as it used to be. Distractions abound everywhere, which means you need to be at the top of your game to make a lasting impression.
So Now You Have Your Masterpiece, What Do You Do WIth It?
Promote, Promote, Promote. NO venue is too small and no audience is too insignificant. You want to create a snowball effect. Start with the obvious:
Don’t Leave Any Stone Unturned
Post your videos on YouTube, Flickr and every source you can think of. You never know who is watching and where your audience may be coming from.
Join or get as many friends as you can on Facebook, Twitter followers, Linkedin connections and the multitude of other networking sites. Digg it, Blog it, and Dish it. Find friends you never knew you had and don’t be shy. It’s a virtual world, what is one or two more virtual friends among us? It’s not like you are going to have to break bread together, you just have to connect long enough to catch their eye and Like you, Tweet or DIgg you. Spread the word and ask your followers to spread the word too. You may be surprised how ready people are to help if you ask nicely.
Everyone Loves A Good Deal
Ok, so you took my advice and asked nicely and nothing much happened. So induce them to do the right thing by offering a promotion for hits to your website that link through your video. Grease is the word, especially when it is normally priced at $9.99 and for a limited time, your audience are the lucky ones and get it for $6.99. Everyone wants a deal, and people are often willing to pay less for something they never knew they needed than full price for something they knew they wanted.
You have got to Blog Blog Blog
Add the URL of your video to every blog that is even remotely related to your product. When you blog, you are getting free advertising from other sites who carry your comments. It is one of the best ways to get your name out there. Be smart, funny and to the point when you blog. Your goal is to get people who want to read what you have to say. Many companies use robots to infiltrate blog sites in the hopes their URL will be picked up automatically and it will drive traffic to their site. It is easy for companies to detect these tactics, so be honest, work hard and reap the rewards of honest labor.
|Diana Rozenblum is a technology writer for abt internet|